Experience
2022 - Present
The Bridge
Lead UX Writer
Content development for web and mobile, creating a Content System, and managing a team of localization experts in three languages.
2022 - Presente
Bradesco
Senior UX Writer
Content development for digital channels, text, and microcopy for apps in Portuguese and English.
2021 - Present
Nerd Spirit
UX Writer / Content Strategist / Copywriter
Creation of a tone of voice, development of relevant texts and posts for the target audience, and rewriting of website content.
April 2022 - September 2022
Guide121
UX Writer / Conversational Designer
Testing and continuous improvements to chatbots, creation of multi-language flows, and text standardization.
November 2021 - April 2022
Gixer Entertainment
UX Writer
Development of texts and synopses for online games.
2013 - Present
Freelancer
Copywriter / Translator / Editor / Proofreader
Creation of various texts in Portuguese and English. Translation, localization, and general editing.
My design process
Step 1: Initial Exploration 🕵️♀️
In this phase, I dive deep into research to find out what really matters to the users. With a lot of research and analysis, I try to identify the problem and unveil the challenges hidden between the lines.
Step 2: Prioritizing 🎯
Now it's time to sort out what matters! I identify the most impactful problems and the most promising improvement opportunities. This way I can focus efforts on the areas that will really make a difference.
Step 3: Understanding the Essence 💡
After prioritization, I deepen my knowledge about the needs and desires of the users. This way I can understand the pain behind the problem and capture the essence of the product or service to bring the perfect solution!
Step 4: Creating Enchantment 🪄
This is where the magic happens! The imagination flies to create enchanting solutions to the problems identified. I develop the content, be it copy, CTA, label, buttons, or any other solution according to the company's writing style, tone of voice, or content system. All of that to make the users fall in love with the words they find.
Step 5: Testing the Magic 🎩
Before unveiling the masterpiece to the world, the team must conduct tests and research to ensure that the experience is truly magical. It is important to perfect every detail and make sure that the words are in perfect tune with the wishes and needs of the users.
Step 6: Triumphal Delivery 🎉
The big moment has arrived! I deliver the finished project, full of enchantment and magic. Whether it's a fictional product or an update on a real service, I want to see users dazzled and happy with the words I've written. 💖
Education
Digital Journalism
UNOPAR
Post - Graduation
2022 - 2023
The Postgraduate program in Digital Journalism offers an immersion into the world of digital media, preparing professionals for engaging and accessible storytelling, optimizing the user experience, a crucial skill for dealing with UX Writing and combining journalistic narrative with digital usability.
UX - User Experience
ANHANGUERA
Post - Graduation
2021 - 2022
The Postgraduate program in User Experience offers a comprehensive approach to user-centered design. It delves into user research, usability testing, and information architecture, enhancing UX Writing skills, creating content focused on the user experience, optimizing digital interactions, and improving communication effectiveness.
Modern Languages - Portuguese / English
ANHANGUERA
Graduation - Bachelor's degree
2014 - 2017
A Bachelor's degree in Portuguese and English provides a strong foundation in language. This education enables individuals to excel as UX Writers, mastering the skill of creating clear and relevant content in both languages, thus enhancing the user experience.
Top Skills
Creativity
Time management
Team work
Flexibility
Languages
Portuguese (native)
English (proficient - C2)